Compas Stallions
The Aim: Raise the profile of Compas Stallions as an up and coming professional stallion operation in Ireland, and promote their stallions: Far Above, Galileo Chrome, Kuroshio, Cappella Sansevero, Smooth Daddy and My Dream Boat.
The Solution
Brand ID and Campaign theme
The brand identity and stationery for Compas Stallions was refreshed to give it a more professional and engaging style. A campaign was created around #speeddating which reflected the strengths of the operation’s first stallions.
Advertising and Media Buying
A series of stallion adverts were designed to reflect the new brand and inspire a call to action. Pace was also responsible for planning and implementing an advertising schedule for the stallions during key dates in the bloodstock calendar, which included media buying, copy writing, editing, proofing and submission to the publications of these adverts.
More recent campaigns included a Zoom theme capitalising on the popular conferencing interface and encouraging breeders to ‘Zoom’ their mare to a covering with a Compas Stallion.
Brochure
An annual stallion brochure was designed, printed and mailed to thoroughbred breeders and bloodstock agents in Ireland and UK. Pace wrote the copy, edited and proofed the brochure as well as sourced images, with the emphasis on promoting each stallion’s individual strengths as well as the operation as a whole.
Results
- A greater awareness of the operation, its stallions and their strengths was achieved across a wider audience.
- The move to a new location at Starfield Stud of all the stallions was widely publicised.
- Each stallion attracted an increased number of mares year on year.