What we do
Pace Marketing Solutions is completely flexible to your needs. We can develop and implement a Marketing Plan suitable for your company or just provide extra hands on assistance with one specific promotion or event.
Benefits of a marketing plan
- Identifies and targets market opportunities more effectively
- Communicates key messages to your customers, raising awareness of your strengths, services and products
- Ensures that you satisfy your customers’ needs and exceed their expectations
- Improved co-ordination and integration of your marketing efforts, and the allocation of resources
- Maximum impact from minimum investment, and competitive advantage
- Increased revenue and profits
We can help you with
Marketing Plan
Pace can develop a Marketing Plan suitable for your company which would involve:
Promotional Literature
It is fundamental to support any marketing campaign with good promotional materials. Using our network of creative suppliers, we can offer a complete solution – copywriting, design and print – be it for brochures, newsletters or simple leaflets. In addition to exploring distribution opportunities to prospective customers to make the most of any materials you produce. 
Direct Marketing
Direct marketing enables you to build a continuous relationship with existing and prospective customers. You can personalise your message and offer a more tailored service to meet their needs at the right time, leading to a better response. We can consider who to target and the most appropriate method to use, such as direct mail. In addition to recommending an innovative and memorable idea to produce an eye-catching piece of literature that will get results. 
Public Relations
Public Relations (PR) involves building and maintaining good relations between your company and its different audiences, such as the media, existing and prospective customers, and your employees. Identifying key messages, newsworthy information and the right media to target are services we can offer. We can also help you produce informative and creative newsletters to enhance business relations with existing customers or improve communications with your employees. 
BRANDING
Branding will help give your company a distinctive identity, reinforcing the existence of your business, its strengths, services and products to create a lasting impression on a customer’s mind. We can identify your strengths and with creative designers ensure these are interpreted and promoted effectively within a logo and across all your marketing initiatives. 
Websites
Websites are an important information source for existing and prospective customers, with the ability to reach a wide audience. In liaison with specialist agencies we can plan, design, build and write copy for your website. As well as develop a user-friendly Content Management System so you can update your website in-house, or we can provide an ongoing service to update it for you. We will also develop an on and off-line marketing strategy to ensure that your site continues to attract visitors and generate new leads. 
Advertising and Media Buying
Advertising raises awareness of your company’s strengths and services or products to a wide audience. We can help plan the most effective campaign by considering the most appropriate media in which to place your advertisements, when to place them, as well as write innovative copy and in liaison with creative agencies design adverts that ensure you stand out from the competition. 
Event Management
Events such as awards, fundraising days, or educational events, are excellent for either cementing good relationships with your existing customers or attracting new prospective customers, provided they are well run. We can manage, organise and run your next event, providing a memorable occasion for all your guests and achieving your objectives. 