Tweenhills

The Aim: adapt marketing services to reflect the current needs of Tweenhills following the stud’s expansion with marketing now undertaken in-house. Pace has provided marketing services for Tweenhills since 2003, originally planning and implementing the majority of their stallion marketing initiatives.

The Solution

Media Buying and submission

A strategic annual advertising plan is prepared in liaison with Tweenhills to ensure advertisements for their stallions are featured in the core bloodstock publications during key dates in the bloodstock calendar. The best available positions and prices are negotiated by Pace, along with final proofreading and submission of the advertisements to the publications on behalf of Tweenhills.

Proofreading

Pace provides ‘a fresh pair of eyes’ and significant industry expertise to give marketing materials such as the annual stallion brochure a final proofread before going to print.

Adhoc Marketing resource cover

During holiday periods or staff changes Pace acts as an extra marketing resource to ensure continuity.

Results

  • Tweenhills is now regarded as one of the most progressive studs in Europe, standing high-profile and successful stallions on behalf of Qatar Racing.
  • The relationship between Tweenhills and Pace was able to adapt to only provide marketing services which gave added value, in particular Pace’s established connections with the media.

  • “Jackie Hutchinson of Pace Marketing Solutions is very much one of the team at Newsells Park Stud having provided us with her marketing expertise since the stud was established in 2002. She presents very creative ideas and considers how best to implement them cost effectively using a variety of marketing methods to ensure maximum effect.”

    Julian Dollar, General Manager, Newsells Park Stud

  • ” Pace Marketing Solutions has an invaluable combination of industry knowledge and marketing expertise. Their positive attitude and flexible approach has resulted in practical and cost effective marketing initiatives being recommended and delivered.”

    David Redvers, Director, Tweenhills

  • “The company has gone from strength to strength, helped hugely by the involvement of Pace who contributed many great ideas over the years of which I am hugely appreciative. “

    Nigel Armstrong ICIOB, Chairman, RW Armstrong